The aim of this article is to present the business plan for the elderly care home as a form of business projection and verification of the project feasibility with a view to improving quality of the elderly life. The business plan consists of the most important information that is relevant to the project and includes all issues related to establishing, developing and managing the business. The business plan is a source of knowledge about the potential dormant in a business project, and it also points out the opportunities and threats that result from the present and future situation in the market in which the organization is located. The business plan developed for the "Cicha Przystań" elderly care home has shown all the strengths and weaknesses of this undertaking and its threat potential. An in-depth analysis has made it possible to identify competition in the market and the need for services provided by such care facilities, thereby improving the quality of the elderly life. A perfect location and developed offer will make the company appear on the market. Calculations in the financial plan have shown that the project can be profitable in the future.

Key words: business plan, nursing home, quality of life, elderly.